Organic Avenue, then a raw foods store, started packaging its own cleanses soon after, followed by Salma Hayek’s Cooler Cleanse in 2008, in partnership with Juice Generation’s Eric Helms. Their first fans, mostly moms from Connecticut, would either visit the kitchen to pick up their hand-packed cleanses or order a bike delivery from founder Zoe Sakoutis, who left the company in 2014. In 2007, BluePrint began selling six-packs of vegetable and fruit juices meant for three-day fasts out of a tiny Tribeca kitchen. The ultra-crunchy have been juicing for decades, but liquid cleanses entered the mainstream in 2006 when Beyoncé used the Master Cleanse to drop 20 pounds for her performance in “Dreamgirls.” The not-so-crunchy took note, mixing up their own pitchers of lemon juice, cayenne, maple syrup and water. Beyoncé used a cleanse to drop weight before filming “Dreamgirls.” DreamWorks/Everett Collection “I don’t hear about juice cleanses at all anymore,” she says. “It didn’t feel good, and I haven’t touched a green juice since.” She quit doing cleanses for a while, then tried one again last year. “I had a lot of energy, but now that I know more about nutrition, I think it was mostly the sugars that were doing that to me.” “I felt super empowered, and I felt lighter,” she says.
BLUEPRINT JUICE SKIN
“Everyone was like, your skin will glow!” She hoped that swilling the vegetable juices would help her break free from her snacking habits and drop some of the weight she was gaining at her stressful job. “It was the trendy thing to do,” she says.
“It was very much a psychological thing for me - it was kind of like a form of self-control.”Īt the time, Kim thought she was being healthy. “I think I was hazing myself into becoming a New Yorker,” she says.
BLUEPRINT JUICE SERIES
When Sorah Kim moved from Texas to New York in 2011, the then-22-year-old started in on a series of juice cleanses. New York’s favorite health trend has quietly evaporated, in favor of nourishing hot drinks and meals that require chewing. Juice Press now offers cleanses made up of whole foods and has a variety of fat-filled coconut milk drinks. Organic Avenue, which sold glass jars of juice to moneyed moms, closed in 2015, reopened and closed again last year. Six years later, cleansing seems outdated and even dangerous. ‘I had a lot of energy, but now that I know more about nutrition, I think it was mostly the sugars that were doing that to me.’ Celebs such as Blake Lively and Gwyneth Paltrow were spotted toting a green bottle around the city, and there seemed to be a juice bar on every block. New Yorkers dutifully gagged down pressed spinach and celery, skipping meals in favor of a plastic bottle of green liquid. Subsisting on a half-dozen juices per day was believed to help shed weight, cure cravings, clear up skin, nix bloating, improve sleep and more. BluePrint had just been acquired by Hain Celestial, Juice Press was expanding like mad and California’s Suja Juice was democratizing the pricey trend by popping up in grocery stores. Veria Living has given me an amazing opportunity to promote organic food and GMO-labeling, and the more traffic that we can drive to them, the more apt they will be to have additional organic food programming in the future.In 2012, you’d have been hard-pressed to find a celebrity, fashionista or health nut without a cold-pressed juice in hand. If you like what I have to say in my videos, I’d greatly appreciate it if you would Like, Tweet, Pin or share my Veria Voices page (the buttons are above the videos).
BLUEPRINT JUICE TV
As I wrote about recently, I was selected by the health and wellness TV network Veria Living to be a part of their new programming initiative called Veria Voices.įilming took place a few months ago, and Veria Voices is now releasing my videos – one video per week of me talking about organic food.Īlongside these videos, Veria Voices is offering viewers an opportunity to win a free 3-day organic juice cleanse from BluePrint Cleanse.Īnd in order to increase your chances of winning, you can enter once every single day until November 30th.Īll you have to do is to go to my Veria Voices page and submit your email on the right-hand side.
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